What is sustainable eco ethical vegan organic fashion and why use it?

We want to make the world better. 😇

This is a great question! Thanks for asking it. When I started the Koala chess art as an independent uk eco clothing brand my main aim was not to use fast fashion products for any of the clothing. I did not feel it was ethically correct that a person should work for a wage I would not accept, just so I could have cheap clothing. After a lot of research into sustainable fashion brands I initially launched the t-shirts with a great company who looked after their workers and used solar powered factories.  They also used less water.  Did you know that many of the dyes used in fashion can not be removed from the waste water? This water is then no longer possible to use in the local area and are major pollutants. Given that clean drinking water is often scarce in the areas where clothes are made its not very ethically or ecologically sound. 🌊

After more research we now use Stella Stanley for our clothing and Econscious for our tote bags. 🌱

STANLEY/STELLA who are Anti sweatshop with Fair Wear, organic cotton in accordance with Global Organics Textile standard and Vegan. It makes you feel good on the inside and out. 😀

We have also teamed up with Ecologi and we plant two trees for ever item brought.

We have improved our packing! 

We are so pleased to announce that our mailer bags are now made from 70-100% pcr. Whats PCR?

Post-consumer recycled plastic (often referred to as PCR), is made from items that consumers use and recycle every day, like plastic bottles, food containers, etc.

One of the main reasons we are not using compostable bags at the moment is that many of them require very specific recycling instructions and conditions. PCR bags are easy to sort and recycle. These PCR are also robust enough to be recycled again. 

If you want to read more about vegan fashion look at our vegan page.

Sustainable t shirt design Whale on a mobile phone

Are sustainable clothes affordable?

We want to make the world better. 🌍

This is a tough one to answer. If you want to buy tons of clothes, wear them once and throw them away, then I am sorry we are not the site for you. 😟

We only want you to buy from us if you need it. The clothes are all great quality, sustainable eco and ethical and have our unique images on them but that comes at a price. We are buy less buy better. 🎉


The costs of paying fair wages, using sustainable products and the work we put into the designs and our costs means this is our best price. Sorry if that excludes you, that is not our intention. We don't want to be exclusive. 💸

We are all about small steps so even if one of your items is sustainable that is better then none. We hope you understand. If that means buying from someone else who is sustainable then that is great too. We don't want to conquer the world we just want to make it better. Start your sustainable journey now. 🌱

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